With its presence on Facebook, Twitter and Instagram; Lay's has established itself as a premium potato chip brand.
This audit features major social media trends observed before and during September 2018, with respect to the rate of engagement, types of posts and followers, and the kind of comments and reviews. This is followed up by a SWOT analysis and the way ahead for the brand.
Outlining the goals and objectives for the brand, this is a wholesome strategy devised by looking at their activities on social media. It comprises of:
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Audience Segmentation
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Competitor Analysis
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Key Learnings and Takeaways
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Summed up with a two-week content calendar featuring a variety of formats, such as: Photo Series, GIFs, promotional videos, articles and listicles across social media.
This is a marketing analysis of Lay's Do Us a Flavour campaign launched during 2012. It created a widespread buzz across television channels and the internet.
This analysis comprises of:
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The main objective
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Target Audience
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Elements of marketing mix
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Communication tools used
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Media Agnosticism
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Strengths and Weaknesses
This is a follow-up proposal driven from the findings of the social media audit and strategy on Lay's. It gives an outline of the steps that can be taken by the potato chips brand, in order to improvise upon their social media strategy while creating engaging content to increase user inflow. In addition to that, it also discusses how launching a brand-new company account on Snapchat can benefit the brand.