A project undertaken with the Indian counterpart of the Japanese automobile brand, Datsun. It involved brainstorming ideas, formulating a strategy and developing a script for videos of a three-part series comprising short two-minute films of Datsun owners. This was an integral part of a bigger social media campaign titled #MorePower2You, that aimed to celebrate the bold choices made by these people to fulfill their dreams and how their cars played an integral part in their journey.
Rishav makes his own rules and shapes his own destiny. His is a story of a life being lived with fierce individualism and passion - it lights us up and makes us say #MorePower2You.
Hari, on each sail, leaves the tranquil backwaters behind to explore new shores. Even raging storms have not managed to hold back the explorer and the adventurer in Hari - to him we say #MorePower2You.
Sumit could have been just one of the many in the crowd. Instead, he made a bold choice to carve his own destiny. #MorePower2You Sumit!